Strategic Marketing Planning: 8 Steps to Properly Planning Your Business


A strategic marketing plan is a coordinated plan of action to achieve a company’s marketing goals, such as increasing market share, attracting new customers, strengthening brand image, and launching new products.

With this in mind, we have created an article here to explain what a strategic marketing plan is and its importance.

Also, read and review the lists below for a simple, step-by-step guide to setting up this type of plan in your business.

  • Create customer personas
  • Analysis of the internal and external environment of the company.
  • Create your marketing mix. Determine your goal.
  • Make an action plan.
  • Make a plan.
  • Financial configuration
  • Determination of the procedures for monitoring the execution of the plan.

What is a Strategic Marketing Plan?

A strategic marketing plan can be defined as a document that organizes all the activities required by the company to promote its brand and solutions, communicate its message to customers and attract sales opportunities.

The plan includes all the strategies that the company will implement, how they will be implemented and who will be responsible.

A strategic plan guides your marketing team and tells employees what results to expect.

Why is it important to have a strategic marketing plan?

It is important to have a good strategic marketing plan for your business. This article will help you optimize your company’s activities and resources to strengthen your relationship with your customers.

If the strategic actions of your plan are structured correctly, it will be easier to achieve important goals, and you will get a good return on the investments made in the market.

The strategic plan also guides the activities of the marketing team and ensures that the message reaches the right people, in the right way, at the right time.

Step by Step: How to Implement a Strategic Marketing Plan?

Now that you know what a strategic marketing plan is and how important it is, take a look at our step-by-step guide to creating a strategic marketing plan that works with your business model.

Step 1: Create a customer persona

Customers are stories about your company’s best customer profile. This is the person to whom you will send your information and marketing.

To put this sentence on paper, answer the following questions:

  • What is your challenge?
  • What are your main interests?
  • What is your role in the company, how much power and influence do you have in decision-making?
  • How to get information and find evidence?
  • What are your habits?

It is important to know that your business can have many potential customers based on your product line, decisions and audience information.

Step 2 – Analyze the internal and external environment of the company.

The second step in preparing a strategic marketing plan is to analyze your company’s internal and external environments and identify strengths and weaknesses, opportunities and threats.

From now on, you’ll have a clearer idea of ​​the strategies that will work best for your business, your strengths and weaknesses, and the results your marketing team can achieve.

Step 3: Create your marketing mix

The marketing mix, also known as the 4Ps of marketing, refers to four areas to consider when creating a plan.

  • Product: Business Solutions
  • Location: The solution is for sale. Promotion:
  • Strategies and channels used to promote your solution.

Step 4: Define your goals

Determine the results you want to achieve with your marketing strategy. Be intentional and don’t set unrealistic or overly simple goals.

At this point, it is good to remember the SMART objectives, which correspond to the following acronyms:

  • S (special): special;
  • M (Measurable): Can be measured;
  • A (Achievable): It is possible;
  • R (related): about;
  • T (Temporary): Temporary.

Therefore, planning is not enough. Goals should be specific, measurable, achievable, relevant to the business and time-bound.

Step 5 – Make an action plan

Once you define your marketing goals, create an action plan to establish responsibilities. It tells you what to do, when to do it and how to do it.

Step 6: Organize your schedule

Your marketing plan should also include a timeline for implementing your strategy. A project management tool is essential for this.

Step 7: Prepare a budget

It is important to consider each part of your marketing plan and budget allocated to your strategy. That is,

  • How much do you want to invest in marketing?
  • How much do you expect to pay?

Step 8 – Establish measures to monitor the execution of the plan

Finally, planning and marketing must decide how to monitor the planned strategy. Through key performance indicators (KPIs). For example, you can evaluate the effectiveness of your work and make the necessary changes to improve results. A practical and objective way to monitor the performance of your strategic marketing plan is to use a dashboard that contains all the KPIs you want to monitor.

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